Privacy Policy
Future of Hospitality (“FOH”, “we”, “us”) respects your privacy. This Privacy Policy explains what personal data we collect, why we collect it, and the rights you have under the EU General Data Protection Regulation (GDPR).
1. Who we are
Future of Hospitality is a strategic AI advisory based in Paris, France. We design and deploy bespoke AI concierge agents for premium and luxury independent hotels. For the purposes of GDPR, FOH acts as a data processor on behalf of our hotel clients (who are the data controllers) when handling guest data, and as a data controller for prospects and website visitors.
Contact for any data-related request: saraboukhaled@gmail.com.
2. What data we collect
Hotel guests interacting with our AI concierge (via WhatsApp)
- Name and phone number
- Preferred language
- Stay details and preferences (arrival, room, dietary, accessibility, requests)
- Conversation history with the AI concierge
Website visitors and prospects
- Contact details you submit (name, email, hotel, message)
- Basic technical data (IP address, browser, pages viewed) when you visit our site
3. Why we process your data
- To provide the AI concierge service requested by the hotel
- To personalise the guest experience across stays (remembering preferences)
- To respond to enquiries from prospects
- To improve and secure our service
We do not sell personal data. We do not enrich or profile guests using external public sources — we never “Google” a guest.
4. Legal basis
- Consent — guests opt in explicitly via a pre-arrival form before any data is shared with the AI concierge.
- Legitimate interest — for prospect communications, service security, and improving our product, balanced against your rights.
- Contract — to perform our services for hotel clients.
5. Third parties and sub-processors
To deliver the service we rely on the following processors. Each is bound by contractual data-protection commitments.
- Meta / WhatsApp Business API — messaging transport between guest and concierge
- Voiceflow — conversational AI infrastructure
- Airtable — structured data storage for guest profiles and operational records
- Additional automation and analytics tools strictly necessary to operate the service
6. International transfers
Some of our processors are based outside the European Economic Area (notably in the United States). When data is transferred outside the EEA, we rely on the European Commission’s Standard Contractual Clauses and additional safeguards where required.
7. Data retention
Guest data is retained for the duration of the commercial relationship between FOH and the hotel, plus the period needed to deliver a personalised experience across return stays — typically up to 36 months from the last interaction. Prospect data is kept for up to 24 months after the last contact. You may request earlier deletion at any time.
8. Security
We apply technical and organisational measures appropriate to the sensitivity of the data, including access controls, encryption in transit, restricted credentials, and regular review of our processors.
9. Your rights
Under GDPR you have the right to:
- Access the personal data we hold about you
- Request rectification of inaccurate data
- Request erasure (“right to be forgotten”)
- Receive your data in a portable format
- Object to processing based on legitimate interest
- Withdraw your consent at any time, without affecting prior lawful processing
To exercise any of these rights, email saraboukhaled@gmail.com. You also have the right to lodge a complaint with the French data protection authority (CNIL).
10. Cookies
Our website uses only essential cookies required for the site to function. We do not use advertising or cross-site tracking cookies. If we add analytics in the future, we will request consent first.
11. Changes to this policy
We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page indicates when it was last revised.
12. Contact
Future of Hospitality — Paris, France
Email: saraboukhaled@gmail.com